CAVA — Brand Strategy & Social Content Concepts

Developed a refreshed brand strategy deck with platform-specific content ideas, tone of voice guidance, and trend-aligned storytelling concepts to help CAVA strengthen its social presence. The strategy included scroll-stopping campaign ideas, cultural moment tie-ins, and influencer collaboration suggestions — from a “Summer I Turned Pretty” cast partnership idea to a social series built around their viral CAVA Labubu’s.

Welcome To The Table Series Idea

Inspired by CAVA’s ‘Welcome to the Table’ motto, this series brings the community together in a fun, shareable way. We’ve seen how people online resonate with little mic interviews, and this series taps into that trend by filming in CAVA restaurants across New York. Guests would be asked everything from their go-to CAVA order to foodie trivia, hot takes on toppings, and even fun personality match-ups like ‘Which CAVA bowl are you?’
The series spotlights authentic voices, creates buzz in-store and online, and invites everyone to pull up a seat at CAVA’s table.

The Summer I Turned Pretty x Cava

I’m in tune with pop culture and trending topics, and I’d use that knowledge to keep CAVA in EVERY conversation. By tapping into the cultural moments everyone is already talking about, like The Summer I Turned Pretty, award show season, and anything Taylor Swift.

Choose Your Fighter Cava Series Idea

Playful, community-driven content gets people talking, sharing, and engaging with CAVA online. For example, a ‘Choose Your Fighter – Plushies Edition’ carousel post that taps into the popularity of the brand’s iconic plushies and brings them to life in a humorous, interactive way. Leaning into these recognizable brand symbols (like the way Duolingo leverages its owl or Geico uses its gecko) can help expand CAVA’s cultural footprint. This kind of content balances fun with brand awareness, giving followers reasons to come back and join the conversation.

Meme Content Strategy x Cava

We can tie CAVA into the buzz in fun, authentic ways. This approach ensures the brand stays relevant, timely, and top-of-mind.
One example is recent big sports moments, such as the Super Bowl announcing Bad Bunny as the halftime performer.

Cava x Community Engagement Strategy

I would continue CAVA’s playful, witty tone of voice by leaning into lighthearted trends and viral moments like the ‘Unfortunately I love’ format or have playful debates such as the ‘Plushies over Labubu’ example. This shows that we’re listening, relatable, and quick to join in. A style of community management that keeps replies entertaining, on-trend, and engaging while still feeling true to the brand.

Graphics That Pop

I design eye-catching, scroll-stopping graphics that keep viewers engaged and coming back for more. My approach blends visual storytelling with consistent branding, so every post feels recognizable, intentional, and true to the brand — building trust, familiarity, and long-term audience engagement.