Tasked with increasing Instagram Story link clicks and profile taps, I created real-time “sneak peek” content during live show tapings — capturing the funniest, most unexpected, and most shareable moments to spark FOMO and drive ticket sales. Each Story sequence was designed with a clear hook, strong CTA, and branded visual cues to turn passive viewers into active clickers and new followers.

The series spotlights authentic voices, creates buzz in-store and online, and invites everyone to pull up a seat at CAVA’s table.