The Drew Barrymore Show

Story Strategy & Social Content Concepts

Concepted the “Moments with Drew” series, pulling together memorable episode segments into social-first content designed to drive engagement and extend episode reach.

IG Story Strategy

  • Tasked with increasing Instagram Story link clicks and profile taps, I created real-time “sneak peek” content during live show tapings — capturing the funniest, most unexpected, and most shareable moments to spark FOMO and drive ticket sales. Each Story sequence was designed with a clear hook, strong CTA, and branded visual cues to turn passive viewers into active clickers and new followers.